Lucie Red + Tk Maxx + Femke Huurdeman

June 6, 2018

Production Designer Lucie Red’s latest spot for TK Maxx airs.

Directed by Femke Huurdeman and produced by Canada London, the commercial focuses on the vibrancy of the brand highlighted by Lucie’s set design.

Filmed in studio over 1 day the set build displays a variety of handbags on multiple podiums, all enveloped by colour.

Lucie Red

Lucie Red Screen Star of Tomorrow 2022.

Features include Rabbit Trap, starring Dev Patel and Rosey McEwen and directed by Bryn Chainey, which will receive its World Premiere at the Sundance Film Festival 2025, Leo Leigh’s debut feature, Sweet Sue, and Simon Bird’s feature Days of the Bagnold Summer starring Monica Dolan and Earl Cave. Shorts include The Full Story, directed by BAFTA winning / Oscar nominated Daisy Jacobs, Aoife McArdle’s All Of This Unreal Time starring Cillian Murphy, and Miss Fortunate directed by Ella Jones and starring Ben Whishaw.

Lucie designed the now iconic trailer for Rupaul’s Drag Race S1 directed by Jack Whitely, winning Bronze at the Creative Circle Awards 2020. Other directors include Billy Boyd Cape, Fred Rowson, Similar But Different and Peter Cattaneo.