Tom Gander + Tv Licensing + Oliver Parsons

October 31, 2018

Production Designer Tom Gander designs a series of spots for the BBC and TV Licensing.

We see a city worker in his office frantically but unnecessarily trying to convince his colleague to not shred; a bunch of kids talking ghouls and urban myths as a neighbour sorts his TV Licence on his mobile; and a pastiche of a bygone era where you can purchase a licence online… #paperless is the message.

The pastiche is a studio build, referencing both the reality and its reverse in its connotation of “Dynasty / Dallas” and all that falls in-between. Instead of polishing the veneer of the library so it settles into the build, this and a variety of other designs remain incomplete, resulting in a ‘fake’ newness very much aligned with ’80s / ’90s TV.

Directed by Ollie Parsons this series of commercials is airing now.

 

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