Costume Designer Emma Lamp and Hair & Make up Designer Natasha Lawes worked with director Christopher Hewitt (Smuggler) on the spot for Lucozade sport featuring boxer Anthony Joshua.
The commercial tracks Joshua’s journey beginning with his childhood in Watford, on to his teenage years, issues with the police and finally training to become a professional boxer.
Emma and Natasha worked closely with Joshua’s Mother, who features in the film, to recreate her look and style from the 80s and 90s.
The timely commercial is ahead of the Joshua Vs Klitschko fight for the IBF World Heavyweight title this weekend.
